Scaling seamless cross-border logistics with Ovira

Founded by Alice Williams as a natural solution to her own debilitating endometriosis pain, Ovira has transformed from a in-house operation to a global brand helping women manage period pain effectively. With their innovative TENS technology device designed specifically for menstrual discomfort, Ovira needed a logistics partner that could grow alongside them while maintaining the reliability their customers depend on across multiple international markets.

The Challenge: Scaling a Health Solution Across Borders

As Ovira expanded from its Australian origins to serve customers in the United States, United Kingdom, and Canada, the company faced significant logistics hurdles. What started as a small operation quickly gained momentum, requiring a robust fulfillment infrastructure that could handle international growth while maintaining the rapid shipping their customers needed. With period pain being an urgent issue requiring immediate solutions, Ovira couldn't afford delays or inconsistencies in their fulfillment process. The brand needed a logistics partner with both global reach and the flexibility to scale alongside their rapidly growing operation.

The Solution: Integrated Global Fulfillment Strategy

Strategic Global Presence for Rapid Market Entry

Borderless360's established network in Ovira's key target markets provided the foundation for their international expansion. With fulfillment centers strategically positioned across Australia, the United States, the United Kingdom, and Canada, Ovira gained the ability to store inventory closer to their customers, dramatically reducing shipping times and costs. This global infrastructure enabled Ovira to quickly respond to growing demand without establishing their own physical presence in each region.

Seamless Platform Integration for Scalable Logistics Management

With Borderless360's unified logistics platform, Ovira gained full visibility over their stock levels, orders, and fulfillment status across all regions. This transparency enabled them to forecast demand accurately and adapt swiftly to seasonal spikes, ensuring stock availability and quick response times during high-demand periods. The centralized system eliminated the complexity of managing multiple logistics providers, allowing Ovira's small team to focus on product innovation and customer experience.

Efficient Fulfillment and Returns Management

For a health product addressing urgent needs, delivery speed is paramount. Borderless360's optimized fulfillment processes enabled Ovira to achieve consistent same-day processing for the vast majority of orders. The system's flexibility also accommodated Ovira's expanding product line, handling not just their flagship TENS device but also their growing range of supplements including Bloat Control, Curb Cravings, and Skin Clear, maintaining inventory accuracy across diverse SKUs.

Key results

Expanded to 4 international markets with Borderless360's global infrastructure

98% of orders fulfilled and shipped within 24 hours, providing timely relief to customers

99% inventory accuracy rate across all product lines and regions