Picture perfect logistics: Urth's global consolidation story

Urth engineers premium tools for photographers that are durable, minimal, and functional. Beyond their commitment to quality, the brand has a strong environmental mission, using low-impact materials in their manufacturing and planting trees in areas of severe deforestation with every purchase – contributing to over 7,500,000 trees planted to date. As Urth expanded their global reach, they needed a logistics partner that could match their efficiency and sustainability values while supporting their international growth.

The Challenge: Consolidating Fragmented Logistics Operations

As Urth's global presence grew across multiple continents, they found themselves working with different logistics providers in various regions. This fragmented approach created inefficiencies, inconsistent customer experiences, and missed opportunities for economies of scale. Urth needed to consolidate their logistics operations under a single partner with global capabilities to maintain their high standards while supporting their environmental commitments through more efficient shipping and reduced carbon footprint.

The Solution: Unified Global Logistics Strategy

Optimizing Global Logistics and Freight Forwarding

To streamline Urth's global logistics, Borderless360 provided a comprehensive fulfillment solution designed to optimize shipping times and minimize costs. By leveraging Borderless360's network of fulfillment centers close to Urth's key markets across the USA, Australia, Canada, Europe, and the United Kingdom, they were able to reduce delivery times and offer more predictable costs. Additionally, Borderless360's freight forwarding services ensured that Urth's shipments were efficiently routed, further accelerating delivery times and reducing the complexity of international shipping. This integrated approach allowed Urth to manage their logistics more effectively, providing a seamless experience for customers across multiple regions.

End-to-End Visibility and Management with a Unified Platform

Borderless360's platform provided Urth with real-time insights into their inventory and shipments across regions. This single, centralized system allowed Urth to streamline fulfillment management and gain visibility over their operations, enabling them to make quick, informed decisions that supported their rapid growth. The platform's analytics capabilities also helped Urth identify opportunities for further optimization, aligning with their commitment to efficiency and sustainability.

Strategic Inventory Placement for Enhanced Customer Experience

With photography equipment, timely delivery is crucial for professional photographers with scheduled shoots. Borderless360 implemented a strategic inventory placement strategy that positioned Urth's products closer to key customer clusters, significantly reducing shipping times and costs. This approach not only improved customer satisfaction but also aligned with Urth's sustainability goals by reducing the carbon footprint associated with long-distance shipping and unnecessary transportation.

Key results

Unified operations across 5 global regions

98% of orders fulfilled and shipped within 24 hours, providing timely relief to customers

99% inventory accuracy rate across all product lines and regions