Sharing What We Know

Keep Calm and Sell On

From optimizing your online presence to streamlining your shipping, learn how to succeed in the UK market and beyond

Created: Jul 27, 2023

Chapter 01

Introduction

Opportunities and Considerations

Introduction

If you're an international e-commerce retailer looking to expand into the UK, you might be wondering about the potential hurdles and challenges you'll face. This ebook is designed to guide you through everything you need to know about selling in the UK – from taxes to shipping and more.

We'll cover all aspects of the UK market, including logistics, tax implications, and finding the best deals for your business. By the end of this ebook, you'll have a thorough understanding of how to maximize the advantages of selling to the UK and grow your e-commerce business in the region.

Despite the uncertainties surrounding Brexit, there are significant benefits to be gained by expanding your business into the UK market. As the fifth largest economy in the world and Europe's most developed e-commerce market, the UK presents a wealth of opportunities for retailers.

In 2021, direct-to-consumer e-commerce revenue in the UK surpassed €254bn, which is more than double that of France, the second-largest e-commerce market in Europe, with €123.4bn. This accounts for approximately 30% of the country's total retail volume. Furthermore, the UK's e-commerce market is projected to grow at a rate of 12.98% per year from 2021 to 2025.

Gherkin

By entering the UK market, you can tap into a vast consumer base and take advantage of the country's strong e-commerce infrastructure. In the following sections, we'll explore the key considerations for selling in the UK and help you develop the right strategy to make the most of your business opportunities.

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Personalizing the UK experience

Research shows that localized content can lead to 10-15% higher conversion rates and 20% higher customer satisfaction rates

Personalizing the UK experience