Your customer’s online experience is incredibly important in shaping a relationship between them and your brand. It is paramount that the online experience is seamless. Studies have shown that 57% of customers will abandon your site if they have to wait 3 seconds or longer for a page to load. That’s just not an error you can afford to make. And screen loading times isn’t the only pitfall to look out for.
Working with too many partners can mean multiple systems to link up to, and sometimes these connections fail. If an integration isn’t properly set up or not wholly compatible, it can be very easy to loose orders, loose track of inventory and loose revenue from having to temporarily take your site offline. 74% of consumers are likely to switch brands if they find the purchasing process too cumbersome.
Your customer’s online experience doesn’t end after they click ‘buy’. All communication touch points are more often than not, an online experience. This is an opportunity to continue the story of your brand, or direct your customer away to a third party tracking website.
Borderless360’s technology enables a full branded experience for the customer through incredible integrations. With constant innovation as a key focus, Borderless360 is always looking for ways to improve a customer’s end experience through technological solutions.
