Once a customer clicks “Confirm Purchase”, knowing or not knowing where their order is can make or break their experience.
The world is more global than ever. 57% of online shoppers make purchases from an overseas retailer. Reaching a consumer base outside of your home country, where you don’t know how delivery and postal systems work - could lead to a breakdown in tracking capabilities, and even customer trust.
A recent global e-commerce report found that 69% of buyers put tracking in their top three considerations when buying online.
As a e-commerce retailer, one of your top goals should be ensuring a frictionless experience for your customer. As more and more consumers transition to online shopping, it’s vital that you are able to provide the visibility they need to trust your brand. 96% of shoppers participating in a survey said a positive delivery experience would encourage them to shop with a retailer again.
But how do you incorporate tracking in your customer’s experience? A great way to create a tracking experience is by working with a logistics partner that can provide personalized tracking for your customer seamlessly. By working with a logistics provider that has APIs (application programming interfaces) with the couriers they work with, their systems will sync seamlessly with tracking events.
Enhanced Tracking
It’s also great to work with a provider who uses enhanced tracking statuses. Having visibility over an order that’s “awaiting collection” allows your customer to be proactive, rather than wondering why their package has been “in transit” for days without movement. In addition to benefiting your customer, having your own visibility over orders and your supply chain will help you spot issues, like delayed orders, when they arise.
