CASE STUDY: KAT THE LABEL

How Kat the Label have scaled their business without scaling their team

Launching Kat the Label following an organic cult following on Instagram, Kate Nixon creates delicate lingerie pieces that help women embrace wearing lingerie however they want to. “Whether it's exposed lace or just worn underneath to bring extra confidence each day, we think if you’re feeling good on the inside, then this will affect the way you feel and act on the outside.”

Today, Kat the Label operates in the US, Canada, Australia and New Zealand, with over 120,000 engaged Instagram followers helping to grow the brand.

The brand has been able to grow through savvy investment in the right providers and apps.

Through Borderless360’s support, Kat the Label had access to:
ONE CONNECTED PLATFORM

With Borderless360’s cloud hosted platform, Kat the Label can access their account and get full visibility of their supply chain from anywhere in the world.

Responsive customer service

Kat the Label have been able to access 24/7 telephone and email support throughout their partnership with Borderless360. As a small team, ensuring issues are promptly addressed is vitally important for Kat the Label.

Seamless scale

Through the Borderless360 platform, Kat the Label have been able to harness automation, order orchestration and direct injection to scale into new markets all whilst keeping costs low and delivery times down.

“Kat the Label is a small team, so we rely on our partners like Borderless360 to ensure our business operates seamlessly. As a brand who are expanding globally, we love that Borderless360 has warehouses all over the world we can easily open as the business grows into new markets”
Kate Nixon | Founder at Kat the Label
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